2024 International Conference on Humanities, Arts, and Cultural Industry Development(HACID 2024)

Keynote Speaker


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Prof. BRIEL Holger

Beijing Normal University-Hong Kong Baptist University United International College (UIC), China

Brief biography: Professor Dr Holger BRIEL is currently Professor of Cultural Theory and Media Studies at BNU-HKBU-UIC, Zhuhai. He holds a Ph.D. in Cultural Theory from the University of Massachusetts and an M.A. in Comparative Literature from the University of Michigan. Dr Briel has taught at many international universities, including New York University, Shanghai Jiaotong University, Aristotle University Thessaloniki, the University of Innsbruck, the University of Surrey, Indiana State University and Xi'an Jiaotong Liverpool University. He has held numerous Visiting Professorships and lectured at Oxford University, UC Berkeley, CUNY, Ateneo de Manila, the National University of Malaysia, the National University of Singapore, and many others. He has published copiously in media and cultural studies, philosophy, the social sciences, and international management studies and remains active as a journalist for several international newspapers. His latest co-authored book is The Piracy Years: Internet File Sharing in a Global Context (University of Liverpool Press, 2023). For many years, he has also been the Editor-in-Chief of the Scopus-listed IAFOR Journal of Cultural Studies and sits as an Editor and Joint Editor on many journal boards. Dr Briel is the recipient of numerous prestigious research grants and fellowships, most recently the endowed National South Korean Senior Fellowship in Cultural Studies. In recognition of his expertise in global education, he has been elected to several national higher education supervisory bodies, including those of Greece, Hungary and Spain, and the EU Council for Higher Education.

Research Area: Media Studies Cultural Studies

Speech title:A Love for Neon - Neon for Love: The Film A Light Never goes Out (2022) as a Chinese Love story


Prof. Zhong Chen

University of Macau, Macau, China

Brief biography: Professor Chen Zhong is an Associate Professor of Linguistics in the Faculty of Arts and Humanities at the University of Macau. He received his Ph.D. in Linguistics from Fudan University in 2002.

From 2002 to 2007, Prof. Chen dedicated his teaching endeavors to Cognitive Linguistics at Shanghai International Studies University, where he authored a notable monograph on the subject. Transitioning to Beijing Language and Culture University from 2007 to 2018, he assumed the role of Associate Dean and accrued five fruitful years of academic experience in the United States. During this time, Prof. Chen published a series of groundbreaking research works delving into the cross-cultural cognitive frameworks underpinning language-specific grammatical and semantic constructs.

Since 2018, Professor Chen has been an esteemed member of the University of Macau faculty, where the rich multicultural milieu has inspired his exploration of cognitive styles through a comparative, multi-cultural lens. This scholarly pursuit culminated in the publication of a compelling monograph entitled "A Comparative Study on Cognition of Temporal and Spatial Direction between Chinese and English," alongside a collection of insightful essays. 

Research Area: Cognitive linguistics; Grammar; Cross-cultural communication

Speech title:Bridge the Imperceptible Cognitive Style Gap between Chinese and English

 Cross-cultural Communication


Prof. Guiyun Guan

Northwest Minzu University, China

Brief biography: Guan Guiyun is a professor, doctoral and master's supervisor at the School of Foreign Languages, Northwest University for Nationalities. After obtaining a master's degree in 2007, I joined the School of Foreign Languages at Northwest University for Nationalities. In October 2015, Professor Guan went to Utah State University as a visiting scholar. In 2018, I began pursuing a doctoral degree. So far, Professor Guan has conducted many years of research in the fields of education, linguistics, and literature, and has published over 30 papers in these fields. He has also edited 5 textbooks and independently published a monograph. Professor Guan has also received many awards and honorary titles: the 2022 Gansu Province Youth Teacher Achievement Award, the 2021 Northwest University for Nationalities Youth Teacher Achievement Award, the Top 10 Best Teachers of Northwest University for Nationalities in 2015, and the Top 10 Best Young Teachers of 2013.

Research Area: Linguistics, English teaching, and literary research.

Speech title:On the Themes in The Great Gatsby from the Perspective of Alienation

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Prof. Paulo Batista

University of Évora, Portugal

Brief biography: Paulo Batista is PhD Researcher at CIDEHUS.UÉ-Interdisciplinary Center for History, Cultures and Societies of the University of Évora, Portugal, where is the coordinator of the research group 2: Heritage and Literacies. Currently works as senior archive technician in the Lisbon Municipal Archives, and professor at the Iscte-IUL, in the Master in Architecture and Visual Culture in Lisbon, and at the Autonomous University of Lisbon, where is coordinator and professor of the Postgraduate in Promotion and Cultural and Educational Dynamization of Archives and Libraries, and the Postgraduate in Architectural Archives. 

He has lectured in the Master in Information Science and Documentation at Universidade NOVA de Lisboa (UNL) and has held senior technician positions at the Portuguese Institute of Cultural Heritage, the Portuguese Institute of Architectural Heritage, and the Torre do Tombo Archives. He has also worked as researcher at the Center for the Study of History and Ancient Cartography of the Institute of Tropical Scientific Research. 

Paulo Batista holds a Ph.D. in Documentation (University of Alcalá, Madrid-UAH), a Master in Information Science and Documentation - Archival Studies (UNL). As part of his doctorate he also received a Diploma of Advanced Studies in Bibliography and Documentation Retrospective in Humanities (UAH), and a Master in Documentation (UAH). He also holds a postgraduate degree in Information Society Law (University of Lisbon) and Information and Documentation Science - Librarianship and Archival Studies (UNL), and a specialization in Good Practices in Patrimonial Management (UNL) and Information Science and Documentation - Archival Studies (UNL). He holds an undergraduate degree in History (University of Lisbon). 

Paulo Batista is author of a number of books and about 80 papers published in international journals and conference proceedings. He was also keynote speaker and invited speaker at various international conferences (Argentina, Brazil, China, Ecuador, England, Fiji, France, India, Portugal, South Africa, South Korea, Thailand and Vietnam). 

Research Area: Information Science, Architectural Archives, Humanities and Arts

Speech title:Architectural archives, a resource for knowledge and collective memory: Between problems and oportunities

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Assoc. Prof. Nor Fariza Mohd Nor

National University of Malaysia, Malaysia

Brief biography: Nor Fariza Mohd Nor is an Associate Professor at the Center of Research for Language and Linguistics, Faculty of Social Sciences and Humanities, National University of Malaysia (UKM). She holds the administration post as the Chair of Center for Research in Language and Linguistic, Faculty of Social Sciences and Humanities. With a Ph.D. in Applied Linguistics from the University of Malaya and a Master's degree in English for Specific Purposes from the University of Warwick, U.K., she is recognized as a distinguished scholar, locally and internationally. Actively engaged in research, Nor Fariza's expertise lies in discourse studies, particularly media discourse, employing corpus linguistic and critical discourse analysis approaches. Her extensive scholarly contributions encompass over 60 peer-reviewed articles in indexed journals, 16 research books, 19 book chapters, and 14 indexed proceedings and technical reports. Notably, she serves as a reviewer for esteemed journals like PLOS ONE, SAGE Open, and Taylor & Francis. Currently serving as the editor for GEMA Online Journal of Language Studies (indexed in SCOPUS, ESCI-WoS) and newly appointed as an editor for HELIYON journal's Education section, a SCOPUS indexed journal under Cell Press based in the Netherlands. 

Research Area: Discourse studies, Corpus Linguistic, Media Linguistics

Speech title:TBD